![]() ![]() In the introduction letter, they open up about parting ways with their longtime management team and asking to be released from their longtime label, Warner Records. In early editions of the Substack, they write movingly about major changes in their lives and careers. Yet as their Substack took shape, the pair quickly realized it would be far more than a marketing vessel. So Sara and I were hesitant as we looked into the future with all our projects, like, ‘How do we promote these things without feeling disingenuous?’ ” “Social media has become this super curated, very flat-feeling world for us. “A lot of the writing and connection that we crave, it just doesn’t exist on social media anymore,” Tegan says. At first, they weren’t sure: Didn’t they have enough projects going on? But a conversation with Dan Stone, who works on writer partnerships for Substack, opened their eyes to the way the platform could not only be an archive of a fruitful creative chapter, but also a solution to the dread they sometimes feel about sharing their lives on the internet. The duo’s literary agent, Marc Gerald of Europa Content, had suggested the band meet with Substack last year. Like those subscriber-supported newsletters, Tegan and Sara Quin’s Substack, “I Think We’re Alone Now,” will include both free and paid-tier content, spanning audio and text-message conversations as well as essays, lyric annotations and behind-the-scenes looks about their upcoming projects – like their upcoming tenth studio album. Today, they’re launching a new chapter of their media empire: a newsletter on Substack, the publishing platform that has grown its slate of prominent voices to include musicians such as Patti Smith, Jeff Tweedy, Neko Case, Perfume Genius and others. In addition to nine studio albums - which have sold over a million copies units in the U.S., according to MRC Data - the identical twins have have taken fans into their world with multiple documentaries, web series and book projects, including a 2019 coming-of-age memoir, High School, which they’re adapting into both a graphic novel and a television show for Amazon’s IMDb TV (with writer-director Clea DuVall). Throughout their 20-plus-year career, Tegan and Sara say they have always identified more as storytellers than musicians.
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